GRAPHIC DESIGN
Form follows content.
GRAPHIC DESIGN
Design that makes sense.
Graphic design should make information clear, not merely decorate it. The right composition helps people understand products, services and technical relationships.
Typography, images, colour and layout follow the content and its intended audience. The result should be practical to use, consistent and economical to produce.
Selected Graphic Design Work
DESIGN IN PRACTICE
Good design must work.
Brochures, business stationery and other communication materials should support understanding and help people make decisions.
There is little value in an elaborate design if it creates unnecessary cost or fails in everyday use.